Clear
concise communications for colleagues, customers, the public and the media is
critical at this time. However for many organization the carefully planned
theory fails on execution because people simply are not used to home-working or
the new tools or habits they need to employ.
Mike Tyson
said “Everyone has a plan, until they are hit in the mouth”
When anyone
has a choice of WhatsApp, Yammer, Email, Zoom, Hangouts, MS-Teams, Skype as
well as all the usual platforms we risk confusion rather than communication.
What is needed is clarity and simplicity.
People are
used to looking at websites, social media, linked-in to find out
information – notably about the latest Coronavirus and its impact on people,
services and jobs. So organisations need to make sure that they have
pre-prepared messages that go through the right (ideally rehearsed) channels
that everyone is already familiar with.
If you are
interested in a simple guide for Crisis Communications get in touch
Having a
communications plan (What, When, How and Who)
Checklist
preparing and sending colleagues
communication
Checklist
preparing and sending customers
communication
Checklist
preparing and sending a media release
What tools
work best for which audiences
Keeping in
touch after everyone’s gone home.
TimHJRogers
AdaptConsultingCompany.com
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