Thursday, 16 November 2023

DO SIGN-UP SUBSCRIPTIONS ACTUALLY WORK - and is free stuff actually worthless?




I had a really interesting conversation this week about what I post on LinkedIn. The advice was that I publish too much, too often and am too helpful. I would be better to reduce on all three fronts and require people to subscribe to a mailing list in order to access tools, templates, training, ideas and experience.

I accept that this is a prevailing view, but I have to say whenever someone asks me for my email subscription or throws-up a paywall I generally go elsewhere to find what I am looking for. There is plenty of choice on the internet.

I am sometimes criticised for "giving stuff away" but in reality nothing I've thought, felt, said or done has not been done before (and probably better) than someone else.  I may not be a renowned author, but I aspire to be a valuable resource, akin to a well-stocked library. Oscar Wilde once said, "Experience is the name we give our mistakes." After four decades in consulting and coaching, I've amassed a wealth of experience and insights that I'm eager to share. I see no harm in being helpful.

If someone subsequently gets in contact for coaching, consulting or just a free cup of coffee that is a bonus. I actually enjoy exploring ideas and helping people. Sometime a coffee and a chat is plenty of reward. I do not think an email subscription or a paywall make that more likely. But here's the thing.... I may be wrong and I am willing to experiment and learn.

So I'm going to experiment and learn, and you can subscribe.

https://mailchi.mp/9fee22102e71/signup

If you choose not to, that is fine. The internet is a big place and you'll find me in many corners of it. But maybe a monthly email in your in-box is easier than searching through posts and articles. So now you have a choice.

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Adapt Consulting Company

We deliver projects and change, and improve the confidence, capacity, drive and desire of the people we work with. We understand data, technology and process and support people to drive performance and progress for purpose, profit and planet.

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