The ACHIEVE Coaching Model by Dembkowski and Eldridge (2003)

 The ACHIEVE Coaching Model by Dembkowski and Eldridge (2003)

The ACHIEVE coaching model, developed by Stephen Dembkowski and Helen Eldridge in 2003, is a structured approach to coaching, designed to assist the coach in guiding their coachees towards self-awareness and the realization of their objectives. The model is particularly relevant to business and executive coaching settings.

The acronym "ACHIEVE" represents the seven key phases of the coaching process:

A - Assess: The first step involves assessing the current situation of the coachee. This phase provides an understanding of the coachee's strengths, weaknesses, opportunities, and threats. Through various tools like questionnaires, interviews, and observations, the coach gauges where the coachee currently stands and what may need to change.

C - Clarify: Here, the coach works with the coachee to clarify their goals and objectives. This involves understanding what the coachee wishes to accomplish, the reason behind these goals, and ensuring that these are aligned with their core values and principles.

H - Highlight: In this phase, the coach and coachee explore the possible options available to achieve the desired goals. This is an exploratory step where brainstorming, discussions, and reflections are key. The coachee is encouraged to think broadly and consider various possibilities.

I - Initiate: This step involves crafting a concrete action plan. The coachee, with the help of the coach, identifies the specific actions, resources, and timelines needed to reach the set objectives. It's a commitment phase where the coachee decides on the path forward.

E - Enable: This phase is about equipping the coachee with the necessary skills, knowledge, and resources required to execute the action plan. It may involve training, workshops, readings, or other forms of learning. The coach's role here is to facilitate the coachee's growth and development.

V - Validate: Once actions are taken, it's crucial to review and evaluate the outcomes. This phase helps in understanding the effectiveness of the action plan and provides an opportunity for feedback. Both the coach and coachee review the results, learn from the experience, and make necessary adjustments for future actions.

E - Encourage: The final phase emphasizes the importance of maintaining motivation, momentum, and a positive mindset. The coach supports the coachee in celebrating successes, learning from failures, and staying resilient in the face of challenges. Encouragement aids in building confidence and ensuring sustained effort towards achieving goals.

In summary, the ACHIEVE coaching model is a systematic and holistic framework that supports individuals in understanding their current state, defining their desired outcomes, exploring options, crafting an action plan, acquiring necessary resources, reviewing outcomes, and maintaining motivation. The model emphasizes the collaborative nature of the coach-coachee relationship, ensuring that the coachee remains central to the process and empowered throughout.


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