Wednesday 8 November 2023

Stakeholder engagement is key from concept through design and delivery



Subtitle There is no point in going fast if it is in the wrong direction

Stakeholder engagement is a crucial component of project management, integral to the success of a project from its inception to its completion and beyond. The involvement of stakeholders at each stage of a project ensures that the project meets the actual needs, addresses concerns, and integrates valuable insights from those who have a vested interest in the outcome.

Concept Stage: At the conceptual stage, engaging stakeholders helps in validating the project's vision and in defining its scope. It’s essential to identify all potential stakeholders and understand their interests and influence. Input from stakeholders, including the project team, customers, and end-users, can significantly shape the project's objectives, ensuring that the project is aligned with strategic goals.

Definition of Needs: As the project moves into the needs definition phase, stakeholders contribute to a detailed understanding of requirements. This stage benefits significantly from the collaboration between the project team and end-users to ensure that the project deliverables will meet operational needs.

Procurement Participation: In the procurement stage, stakeholders play a role in selecting vendors and solutions. Their involvement ensures that the procurement criteria reflect the project's objectives and the operational requirements of the end-users.

Design Involvement: During the design phase, stakeholder engagement is vital for ensuring the solution is user-centric and operationally viable. Feedback from the operations team can lead to a design that is practical and minimizes future operational challenges.

Approval of Configuration: The configuration stage requires stakeholders to validate that the project outputs are in line with the agreed specifications. This is where the technical teams and end-users must work closely to ensure that the configuration suits the operational context.

Endorsement of Setup: Stakeholder endorsement during the setup phase is critical to move forward confidently. The project team seeks approval from key stakeholders, often through demonstrations or pilot testing, to ensure that the setup meets the project’s requirements.

Training Agreement: Training is where stakeholders from the operations team become more involved. Their acceptance is crucial as it ensures that the system or product will be used effectively post-implementation.

User Acceptance Approval: User acceptance testing is a key milestone where end-users confirm that the system meets their needs. Stakeholder approval at this stage is essential for the project to progress to deployment.

Ownership at Go-Live: Finally, at the go-live phase, the ownership transitions from the project team to the operations team. Stakeholders must fully embrace the product to ensure its sustainable use and value realization.

Throughout all these stages, a RACI (Responsible, Accountable, Consulted, and Informed) matrix can help manage the balance of responsibilities. It delineates who is responsible for the work, who is accountable for the decision-making, who needs to be consulted during the process, and who should be kept informed. This clarity helps in managing stakeholder expectations and ensures that the design, delivery, deployment, and eventual use of the product is a collaborative effort. Effective stakeholder engagement, facilitated by a clear RACI matrix, is not just about keeping everyone informed, but ensuring they are actively involved in a manner that aligns with the project’s success criteria.

Adapt Consulting Company

We deliver projects and change, and improve the confidence, capacity, drive and desire of the people we work with. We understand data, technology and process and support people to drive performance and progress for purpose, profit and planet.

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