Wednesday 31 January 2024

The importance of leading with innovative ideas rather than just following consumer suggestions.

The importance of leading with innovative ideas rather than just following consumer suggestions.

When developing a new product or service, particularly during the stages of prototyping, creating a proof of concept, and developing an MVP, it's crucial to trust your own vision. Relying on crowdsourcing for ideas can often lead you to insights that are limited to existing knowledge and lack innovation. Instead, it's more effective to present your clear, original idea and then seek feedback on it. The initial concept should originate from you, while the feedback should come from your audience, not vice versa.

This approach aligns with Steve Jobs' perspective on innovation:
1. "People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."
2. "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

Similarly, Henry Ford once implied, "If I had asked people what they wanted, they would have said faster horses." This highlights the importance of leading with innovative ideas rather than just following consumer suggestions.

Tim HJ Rogers
Consult | CoCreate | Deliver

I support people and teams to grow, perform and succeed unlocking potential as a partner Consultant, Coach, Project and Change Manager
Together we can deliver projects and change, and improve the confidence, capacity, drive and desire of the people I work with.

ICF Trained Coach | MBA Management Consultant | PRINCE2 Project Manager, Agile Scrum Master | AMPG Change Practitioner | Mediation Practitioner | BeTheBusiness Mentor | 4 x GB Gold Medalist | First Aid for Mental Health | Certificate in Applied Therapeutic Skills

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My approach is to blend my expertise [Consultant, Coach, Project and Change Manager] with the strengths of our partners, ensuring that we consistently deliver high-quality, tailored solutions to our clients. My Associate approach not only fosters a dynamic and collaborative environment but also maximizes the value we deliver to our clients and partners alike. There is an optimum combination of factors or qualities which help people and organisations transform. It is a blend of listening, challenging and sharing and comes from expertise, experience, curiosity and a passion to perform. I deliver projects and change, and improve the confidence, capacity, drive and desire of the people I work with.

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